From $500 to $10K Clients: The Faith-Fueled Breakthrough That Changed Everything with Candice Zakariya

From $500 to $10K Clients: The Faith-Fueled Breakthrough That Changed Everything with Candice Zakariya

Norbert Orlewicz: Welcome to Between two Coaches, a Digital Mentors podcast for coaches, consultants, authors, speakers, and experts. I am your host, Norbert oric, and in each episode we have a conversation with successful and emerging thought leaders in the mentoring industry to share experiences, insights, and practical strategies.

To make a bigger impact with our work.

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Today's guest is Candace Zacharia, and it's an absolute honor to have her here to share with you her journey. Candace is a certified life and business breakthrough coach with years of experience as an online educator, workshop facilitator, and a former public school teacher turned freelance web developer.

But Candace now focuses on helping faith-based women entrepreneurs build and scale profitable coaching businesses so they can serve purposefully, give generously and thrive. Personally, it's an honor to have you here. Candace, welcome to the conversation. I.

Candice Zakariya: Thank you so much Norbert. So glad to be here.

Norbert Orlewicz: It's so great and I'm really excited for our listeners really to learn through your journey because you've had such an amazing journey. You've had some big breakthroughs and, uh, I think there's a lot that people can learn from your journey. So I just wanna start out, uh, with this question here. I think this is a perfect place to start out.

Coaching obviously is all about transformation. So if you could share with us what's been. One of your most life-changing, impactful transformations in your life, and how did it change you or perhaps even affect and change and influence your approach to your coaching?

Candice Zakariya: Sure. Um, so as you mentioned, I am a faith-based coach and with that being said, when I realize how foundational my faith is for me, when I think about who I am and how I show up with purpose, has completely changed the way that I. Just live. And so, particularly when it comes to my business, realizing that I was created purpose, for purpose, I realized that value that I, that I bring, even just interacting with people like that is valuable.

I'm the only Candice Zacharia in the world, and so if I can just value who I am and show up with confidence. Then that means that I know that I can move forward in whatever my God given assignment is with whoever you know I'm interacting with. My goal is always give a life giving experience, even in my conversations.

And so that is the biggest transformation that I've had and my life, and it obviously trickles down into my business.

Norbert Orlewicz: Now, how did you get there? Because owning your value, owning the value you bring to the market. I always quote Jim Roh, he says, as entrepreneurs, we get paid for the value we bring to the marketplace. And what I've discovered working with so many people over the last couple of decades is that unfortunately, most people don't.

Value themselves and they have these, you know, self-doubt issues, self-trust issues. They have difficulty selling. They have difficulty asking for what they're worth, asking for their value. Was there something specific that happened for you to you where you were able to step into that value?

Candice Zakariya: Oh, for sure. So let me start off by saying I can identify a lot with the person who is insecure about showing up as a business owner because I felt like I had to do it like the next person. In fact, when I first started this particular business, I bought a course that was created for me Now. That was a good place for me to start. But I realized that there were different things that I bring to the table that weren't necessarily aligned with this done for you course.

And so gave myself permission to basically like revamp and create my own course, which was a huge step of faith for me. But when I did that, I remember, um, actually talking with you and challenged me to take. Moment to really think about what is the value that I'm bringing. Now that I've created this brand new course, I want to come alongside other people, coach them along the way. I could no longer sell it for $500. But now the challenge was, okay, so what does that mean? Right? And, and that's where that issue of value comes in.

'cause it's like, oh my goodness. Like do I really believe that what I have to offer through this course that I created? didn't copy anybody else. I created this thing. Do I believe that it will help bring transformation to others? And if I believe that, then I have to make sure that I communicate that in the way that I'm selling, the way that I'm offering this particular program.

And so, long story short, I'm sure you're gonna wanna dive in. I always just like go for the long story short, but I ended up going from a $500 course to a $1,500 program. Sold more that month than I ever had. then I had one person that said they wanted more. I was like, I was like, wait, what do you mean? And that ended up turning into a $10,000 client, my first $10,000 client. So that all happened in one month. I went from a $500 course, literally overnight. I feel like, I went from 500, 1500 to 10,000 like. In a blink of a eye. I was like, where? Like what has happened?

Norbert Orlewicz: Yeah. And that is, I mean, that is, you know, that doesn't happen for, for most people to be perfectly honest, to have that kind of a breakthrough.

And yet, however, that is how breakthroughs happen. And what's really important though, is the years leading up to that breakthrough. I. Because I bet that you can look backwards and you can connect all the dots, probably months and even years behind saying, wow, now I understand why everything had to happen the way that it did to get me to this point so that I could be ready for this break.

Break breakthrough. Because I bet you, and I'd love for you to share this and speak about this, if those opportunities came your way two years earlier or a year earlier, do you think it would've turned out the same way?

Candice Zakariya: I definitely don't think it would've turned out the same way, and I love that you. Maybe all the things that I had experienced before then had prepared me for such a time as that, right? Because I have a background as an educator, so I feel confident about teaching people. I, I've always helped people see transformation. Um, I worked in ministry so that faith-based content, that mindset in accordance to biblical principles, like that's something I had done.

But it, it, it seemed like everything was just kind of segment segmented along the way.

But then it was like this moment where it was like my education, my ministry, even my tech background. 'cause that's what the woman wanted. She was like, I want you to build everything out for me. And I'm like, I can do this, I can do this. You know? And so I literally, with the confidence that I had in the moment, said, I can do this.

And she didn't blink an eye. I knew, wow. All the things that I had done up until this point had gotten me to a place where I could deliver on something that was so valuable to her that she was willing to pay me a $10,000 for.

Norbert Orlewicz: And that's something that you speak about. Um, this idea, because I think we sometimes get locked into this when we think about our business as a profession or a career, this idea of one path

Candice Zakariya: Mm-hmm.

Norbert Orlewicz: versus the diversity that you bring to the table as a human being. Right. You have all these separate components of yourself, and when we start a business or we start a profession or a career, we kind of think like, okay, this is my profession and my career and this is my personal life, and the two shall not meet.

Candice Zakariya: Yeah.

Norbert Orlewicz: And yet when we bring our full self into this profession, especially into coaching and mentorship, because this is us, like we're not selling a product, we're not even selling a service. I always like to say, you are actually not selling coaching. None of us sell coaching. We sell transformation and we sell the relationship and the work that we do together as coach and client.

And that dynamic, that's so much more than just a service, like hiring somebody to do a website, right? That's a service. That's a commodity. I can, if I can hire people all over the world to do that, but to get coached by Candace. With your knowledge, with your value, with your insights, with the years of experience that you have, I literally cannot get that anywhere else.

Candice Zakariya: Yeah. Yeah. And I, I love how you said that. 'cause it reminded me the whole reason why she reached out to me out of anybody else in the world is because she said she saw my content and she resonated with it because I was a woman of faith. She's a woman of faith. she felt like I was being authentic and she wants to show up authentically.

So it was like, and I'm not for everybody, right? But I was for her and, and so many others over the past year. Um, but yeah, there's, you know, it's just a matter of each person realizing that you show up. Uniquely because you've been created uniquely. And there is no need for us to try to copy the person next to us because then we're not bringing our full selves, like you said.

So you know, I hesitated in the beginning when I was building my coaching business, like should I bring the whole faith-based element? Like I don't feel like I have to, but I feel like it's just kind of gonna come out anyway. Right?

Norbert Orlewicz: Were getting mixed messages about that as well from coaches.

Candice Zakariya: Yeah. And so I just, I was like, well, what do I have to lose? Like if I just show up like myself, you know?

And so I really think embodying that full, the identity that I believe that I said that has transformed my life to just bring it over into my business then nor this is the cool thing. So I'm a business coach, but I've realized that life happens when you are building a business. And so guess what? I share life.

They share life with me, and then I'm doing life coaching and business coaching all the time.

Norbert Orlewicz: Yeah. Yeah. I love it. I love when you can bring all of that into your business. I think it just makes it so, so much deeper and richer with the experience that you can then create for the clients as well. Um,

Candice Zakariya: Yes.

Norbert Orlewicz: there's something that, that came up for me and I wanted to, to kind of go back to it, because you, you, you talk about belief,

Candice Zakariya: Mm-hmm.

Norbert Orlewicz: belief in yourself, um, belief in what you're doing.

Belief in your purpose? Do you feel like there's a difference? And, and let's, let's talk about your faith, right? A little bit. Let's go a little spiritual here, right? Um, is there a difference do you feel between belief and trust? 'cause I, I, I sometimes play around with this and, and I, I talk a lot about, a lot more about trust than I do about belief.

Candice Zakariya: Mm-hmm.

Norbert Orlewicz: is something that was tossed around for me earlier on in my career by some of my mentors. You gotta believe in yourself. You gotta believe in your product. You gotta believe, believe, believe, just believe. Fake it till you make it and just believe.

Candice Zakariya: Mm.

Norbert Orlewicz: But for me, I resonate a lot deeper with trust. I. I trust in God.

I trust that I have a purpose, I trust in my path, in that, in my journey, and that allows me to navigate the difficulties and the challenges and to have the patience to allow the journey to unfold. Can you speak to that a little bit from your own experience, your own perspective on this?

Candice Zakariya: I, I absolutely love this.

So, um, belief, when I think about belief, it's a, a, a knowledge ascent, like you're saying. Yes, I agree. But just because you agree doesn't mean that you're gonna take action on it, right? So when I think about trust, it's actually putting your belief in action. You are resting yourself upon the belief where you cast all your chips in and you're saying, I believe so much and I'm willing to actually move on it. Right. And so just like the chair that I'm sitting in, I, I believe that it can hold me up, but it's not until I sit in it do I trust that it's gonna hold me up. Right. So that, that is kind of the, I guess, the differentiator between belief and trust for me. You know, even going to the faith part, like a lot of people say they believe in God, but do you trust him?

Because if you trust him, you'll live differently than if it's just a head knowledge. A lot of people believe in God, but what does that practically look like for you to believe?

Norbert Orlewicz: And that is trust.

Candice Zakariya: That's trust?

Norbert Orlewicz: That's trust.

I love that distinction. I, I love the way that you shared that trust is belief in action that makes Yeah, I, that makes so much sense. That's exactly what I was, that what I was feeling in myself as well. Yeah. Glad that you shared that. Okay, so let's talk a little bit about marketing and business.

Um, and something that you mentioned is this, you said I'm all in on high ticket. So let's talk a little bit about that, because there's a lot of discussion about low ticket and high ticket in this space, in this industry. There's a lot of benefits to low ticket and high ticket. There's different reasons for utilizing both.

What were some of the challenges? Let's start here. What were some of the challenges that you faced thinking about selling services or products at a higher ticket?

Candice Zakariya: Okay, so the challenge there is because I'm, I have a minister's heart, right? Like doing ministry, serving the community, you know, like you serve for free.

Norbert Orlewicz: Right.

Candice Zakariya: have a teacher's heart. I, I was a public school teacher. We already know what that salary looks like. So when you come from a background of being in spaces where like you genuinely wanna help people, so it's

Norbert Orlewicz: Yes.

Candice Zakariya: the spaces about your heart first, but then it's like confirmed, like, yeah, it's just about serving.

Like it doesn't matter how much we pay you, right? Like the most important thing is to serve. But what I've learned. Is that you can't serve well if you're giving everything away because you've gotta fund it. Right? So the challenge was, how do I move from this mindset of serving does not equate to selling. That was, that was my challenge. 'cause in ministry you're not, you're not telling people, Hey, I'm going out to feed the homeless, but the homeless have to pay me 50 cents for this peanut butter jelly sandwich. Right? But, but when you see a need and your heart is there for people, like you sincerely wanna help. But when you're doing that, who is suffering? In the end it was me. I'm helping everybody else. And then on the other side, I'm burnt out, I'm depleted. I'm wondering, okay, how long can I keep doing this? I really wanna help people, but I'm not making enough money, so guess what? I gotta, I gotta go find a job now. And that's what I did for years I started selling high ticket.

Norbert Orlewicz: And what, where do you see, so now how do you view high ticket?

Candice Zakariya: So

Norbert Orlewicz: How do you view, how do you view the, and when you ask for that larger investment, that significant investment, um, whether it's $500 or $1,500 or $10,000.

Candice Zakariya: Mm-hmm.

Norbert Orlewicz: What is your feeling and your thinking around asking for that value, asking for that type of a price tag

Candice Zakariya: Yeah.

Norbert Orlewicz: your services?

Candice Zakariya: Completely different. Like now I realize that I can help a, a handful of people and go deep. 'cause I'm all about, I love people. Oh my goodness. And this gives me the opportunity to really go deep with a few that I can get paid. What I'm worth, and they get everything they need, and I can serve them at a very high level. But then guess what? There's the, the time freedom. There's the energy freedom. So now I can go back to my community and literally serve out of overflow. So everybody wins. Everybody wins because my heart is to serve, right? But I can't do that if I don't have. freedom and the overflow to do it. So now I see high ticket ads.

'cause yes, I understand everybody won't be able to purchase this or invest in this, but the people that do, they get everything they need. I get everything I need and there's more than enough left over to still do all the other things that I love to do in my community with, with, with the people on social media.

Like I, I have the time to do that, and I'm not thinking, oh, do I need to return back to my job because doing this and I love it, but I'm struggling to make ends meet.

Norbert Orlewicz: So the financial, the being able to sell high ticket, being able to sell what you're worth,

Candice Zakariya: Mm-hmm.

Norbert Orlewicz: um, allows you to continue to pursue your purpose, where you can serve at your highest level and you can really serve the best, and then you're able to serve from overflow.

Candice Zakariya: From out of overflow. So, what I really try to focus in on in my messaging is to help people that I work with to serve. Purposely to give generously and to thrive personally. 'cause oftentimes that last part, especially for women like me, are the last person to thrive in a situation. So I was like, everything I do has to focus around those three things to serve purposely, to give generously.

Right? That's the, the, the heart of the servant leader and then to thrive personally.

Norbert Orlewicz: Yeah. Yeah, absolutely. Now, obviously. Selling always has a lot of negative connotations to it, and a lot of people have a lot of, you know, negative, uh, just resistance and negative emotions around selling. You are a public school teacher, like you said, right? Like this isn't, you didn't grow up in a sales environment to be able to sell high ticket offers.

How do you think that most coaches. Hold themselves back from charging what they're worth and selling high ticket offers. And what is one point of advice that you could share with them now having gone through this experience yourself and, and coming out the other side where you're confident in selling high ticket?

Candice Zakariya: Yeah. think what holds a lot of people back is not even I. Taking that step of faith, right? We talked about belief and trust, but it's actually putting feet to your belief. Do you believe that you are worth it?

Norbert Orlewicz: Mm.

Candice Zakariya: If you believe that you're worth it? On the other side of your faithfulness to your God-given assignment, your God-given purpose, there is fruitful abundance.

Like if you've been created for it, then bring value. People are waiting on you. So yes, we think about, uh, selling high ticket, but it's like, but there are people literally waiting on you. They believe in you so much and they want you to believe in yourself so much that you're demonstrating that with the investment, right?

Like what they best demonstrates that. Um, and so my, I guess my word of advice would just be to believe that a worker is worth their wages. A worker is worth their wages that's a biblical principle, right? we're not doing our hourly. Let's go ahead and like, we're not talking about hourly, but we're just talking about the principle of getting paid what you're worth.

Norbert Orlewicz: Yeah.

Candice Zakariya: So it all starts with the inside your identity. Having community and walking in that confident authority. I have been created for this. That is the way that we move forward.

Norbert Orlewicz: Yeah, you have a lot of belief and faith and I, I think your, your belief, your belief in your faith, your faith, you know, gives you a lot of the confidence to move through the challenges and the struggles. What would you say to some of those coaches and clients, um, you know, that maybe are, are in a difficult time right now, challenging.

Stress. Maybe they're just transitioning into coaching and, you know, starting a business is difficult and challenging. Um, any advice or tips, ideas, or strategies to help them? To overcome those challenges and get to that breakthrough. You know, you had that amazing breakthrough, that big month that just transformed your business completely overnight.

How do we get to that breakthrough when we haven't had it yet? And things seem to be stacking up against that, and I'm sure that you can relate to that from your own personal experience. Yeah.

Candice Zakariya: So what's interesting is right before that, I don't know if you remember this Norbert, but my, my son was in the hospital.

Norbert Orlewicz: That's right. That's right.

Candice Zakariya: 'cause like I have to take care of my family. I was in the hospital with my 6-year-old, like for a whole week.

Norbert Orlewicz: Yeah.

Candice Zakariya: And I remember thinking all the momentum is gone. Like people are gonna think I disappeared off the face of the earth. And I'm trying to show up, but like. my baby is in the hospital, you know, and it was summertime, so both of the boys are home. My husband ended up being in Japan the same time that my, my son was in the hospital. And I literally was like, am I going to even be able to like, keep moving forward because I feel like I'm gonna have to start all the way over.

Norbert Orlewicz: Wow.

Candice Zakariya: Um, because it was just me and the boys. And so, you know, it's one thing to. Like just give the advice of like what do you do when you hit those challenging moments? But like to literally you, I understand life, li life. Be lifeing. Let's just say it like that. Life be lifeing. when life happens, have to make a decision that you still believe that what you've been called to, you've been called to regardless of what you see. Right. It's not about what you see 'cause faith isn't about what you see. It's the evidence of things not seen.

Norbert Orlewicz: Yeah.

Candice Zakariya: So what is it that God planted in my heart? What is what, what is the purpose that I believe he's called me to? Regardless of what happens in my life, long as I can hold onto that for dear life, I can keep moving forward.

So yes, there was a, a pause. There was a, know, it was season where I wasn't able to show up like I was before, but I didn't give up. And I kept moving forward, and right after that was when the breakthrough happened. So imagine if I would've said, you know what? Maybe this is too much. My husband's traveling all the time.

I'm just gonna give up now. I would've never seen the breakthrough.

Norbert Orlewicz: That's incredible. I forgot that piece to the story, and that just makes it even more so profound and important as a lesson to be shared, uh, because I've experienced that as well and I'm sure many people have. Where your biggest breakthrough comes right after one of your biggest challenges, your biggest downturns.

I mean, my, my. First breakthrough in business where I finally made sales and made money online was right up against like my worst financial situation, like literally about to go bankrupt. So I totally understand. I totally get it. I hope that for most people listening, you don't have to get to that point,

Candice Zakariya: Right.

Norbert Orlewicz: but we can't control the journey that we're on and the journey that we require to have the growth and the breakthroughs that we need.

So I guess we have to embrace it. And, and, and really what, what I love what you said is, is about faith. Uh, faith is the evidence of things unseen. Is that what you said?

Candice Zakariya: Yep.

Norbert Orlewicz: Yeah. So it's, it's when you don't see the results, do you still believe and trust and have faith?

Candice Zakariya: That's it.

Norbert Orlewicz: That's the rub right there. Let's get, let's get a little honest and a little real here for just a second, Candace, 'cause we haven't done yet at all.

Right now. What do you feel is the hardest part about being a coach that, you know, maybe not a lot of coaches talk about? What's a struggle that you think most coaches don't share openly, don't talk about, but something that we should maybe bring up and address here?

Candice Zakariya: Yeah. I think one of the hardest things that I've experienced is. Not always seeing my client's experience transformation. Not because of the program, not because of, but it's the, sometimes life happens,

Norbert Orlewicz: Yeah. Yeah.

Candice Zakariya: And then it's like I'm the cheerleader. Like, no, you can keep doing it. And then sometimes it doesn't. It's not transferring. And it really hurts my heart because I know I can always see potential in people.

Norbert Orlewicz: Yeah.

Candice Zakariya: been that way. Like when I see someone, I'm like, do you not know how God can use you? You know? Um, and so the hardest thing for me is to see someone show up and then like disappear.

And it's like, but you paid all this money too, like.

Norbert Orlewicz: Mm-hmm.

Candice Zakariya: First of all, you paid this money, like you need to be showed up. And then, and then secondly, it's like the person, for some reason, life happens. Belief isn't where it needs to be. But, but that's why we need community, right? Like, like that's why we need community.

That's why we need coaching. It's so that. Sometimes we borrow the belief of the people beside us to get us through until we continue to move forward. And so, yeah, that, that really is the hardest part for me. And it's probably my educator's heart. Like I never wanted to see a, a student not do well, right?

I'm doing everything I can to help them, like do the best that they can,

Norbert Orlewicz: Yeah, and I, and I have heard that from a lot of coaches and, and sometimes that's actually a reason why some coaches hold themselves back is because they're afraid of failing their clients. And we, you know, with people with a big heart, with a lot of empathy and compassion and you wanna help a lot of people, you take things really personally.

If you have a client that doesn't complete the program, doesn't get the results that you want for them, drops out at some point, we take it really personally.

Candice Zakariya: Yeah.

Norbert Orlewicz: And what, do you have any advice for that? Like how do we handle that? Because I've got my own, you know, ways to deal with that. I've been doing this for so long that I trust in their journey.

For me, that's where it's at. It's like I trust in their journey and maybe. I'm just a piece in their journey. I don't ever feel like I need to be their hero.

Candice Zakariya: Right.

Norbert Orlewicz: let go of that 'cause I've been doing this for long enough, right? I realize that I can't be the hero to everybody. I can't save everybody, and not everybody is gonna get the results that I know they desire and deserve, and I know that I can give them.

But they need to also show up and have that commitment, and they've gotta dig in. They've gotta have as much passion, belief, trust. And determination as I do at least. Right.

Candice Zakariya: Mm-hmm.

Norbert Orlewicz: So how, what do you do to kind of still feel full, still feel like you've done your part? Um, still push and, you know, em, empower and, and, and encourage your clients and at the same time not get crushed when

Candice Zakariya: Right.

Norbert Orlewicz: don't get the results.

What, what do you do for that?

Candice Zakariya: So I am. Now coming into that.

So it's, it's interesting that we're talking about this 'cause I'm realizing there's a time and season for everything, right? There's a season to plant, there's a season to water, there's a season for growth. Sometimes it happens one setting. Sometimes it's, I was just the person of water and they're gonna like go somewhere else and, and you know, get the growth or, or, or. I don't know, maybe everything needs to be plowed up and start over. Who knows? But I'm realizing that there's a season for everything. Even when I look at my own journey, I can remember where there was a lot of planting and then there was a lot of watering and growth here. Right? And now it's harvest time. So there's a season for everything and everybody has their seasons even in business. And I have to be okay with that.

Norbert Orlewicz: Hmm. I love that.

What a great perspective to understand that you're just, you don't know the season that they're in, and so you don't know what role necessarily you're playing in their journey.

Candice Zakariya: Right.

Norbert Orlewicz: Yeah. And to just appreciate and accept that that part that you do play, whether it's the, the watering or the seeding or the, or the actual harvest, we all wanna be there for the harvest.

Candice Zakariya: I know. I know.

Norbert Orlewicz: We all wanna rejoice in the harvest, but maybe we're just the ones that are helping them, um, you know, choose the right seeds.

Candice Zakariya: You're right.

Norbert Orlewicz: Initially so they can start that journey. Yeah. Yeah. I love that. That's empowering. Okay, let's talk marketing a little bit before we, uh, before we wrap up here, I wanna talk a little bit of marketing 'cause you've done a lot of different things in marketing now too, along this, this journey of yours.

I. What have you found to be the most, um, beneficial for you? Like what's really worked well for you? Because, you know, many, there's so many different marketing things we could do. We can dance on TikTok, we can start a podcast, we can start a YouTube channel. Some people think we have to do it all,

Candice Zakariya: Yeah.

Norbert Orlewicz: really, and you've tried a bunch of different things, but really what's been the most effective thing when it comes down to you attracting your ideal clients and enrolling them as new clients?

Candice Zakariya: sure. So what I have realized, but because before I came into the faith-based space, I was like heavy on LinkedIn. I was like, it was popping what I was doing at the time. And then when I made the. into the faith-based coaching space. It wasn't the same. And I was like, oh my goodness. Like what does this mean, you know?

And I'm like, okay, maybe I need to go plant in another field. So I actually went over to Facebook and that is where that month happened,

Norbert Orlewicz: Oh wow.

Candice Zakariya: my, I filled my, my program within 30 days and I had the 10,000 card. Like literally that was a result of going over to Facebook. And so. You have to just know where is the best place for you to find your clients. Right? But wherever you go, you have to be consistent. You have to show up.

Norbert Orlewicz: Yep.

Candice Zakariya: I found is that. My audience likes stories. They like for me to share my life and to have value packed in there. So it's like story and then like value, right? So they hear about my boys, they, they wanna hear about the challenges, they wanna hear about, um, the, the victories and the joys, and they wanna hear. Bible-based parables, like they want all of that. And so I just have tested different things and I found, okay, people really like these, so let me do more of this. People don't really resonate with this as much, but it's resonating with a few. Let me do this every once in a while. So it's kind of like this. Flywheel of kind of like an experiment. You just put stuff out there and see what hits and the things that hit you keep, you keep doing more of it. Video is new for me, actually. so even reels, I didn't start that until about a year ago.

Norbert Orlewicz: Yep.

Candice Zakariya: believe it?

Norbert Orlewicz: Yeah.

Candice Zakariya: now I go live on Facebook every week, which is like, I never thought I just started that in January. So, it's been like six months. And so I, I have found. works, but no matter what I've realized, you just gotta be consistent and you can't give up. It might not work the first time, might not feel natural to be on video the first time, but am I willing to get better? A little bit better, 1% better every time? Um, and that's what's happened, and that's how I'm able to connect with the right clients.

Norbert Orlewicz: Excellent. Excellent. That's great advice. Really great advice and really nice to hear that we don't have to be on five different platforms. We don't have to be posting content like a mad person. Uh, and we don't have to dance on. I always make fun of that. That's I wanna do is hands on, take out, um, share with us, Candace, what, uh, what are you, what are you working on now?

Where do you see your business going? Like now you've gone through this journey, you had a big breakthrough. Your, your business is growing really nicely, you're attracting, you know, new clients and you're growing your impact and your influence. Where do you see yourself going in the next year, two years, three years?

Do you have a clear vision or are you still kind of just going day to day?

Candice Zakariya: Oh, I'm a visionary. I

Norbert Orlewicz: Yeah.

Candice Zakariya: have a, a big vision ahead of me. It's just the in between. Right? Um, so my. Goal and my dream for my business is to have a team of coaches,

Norbert Orlewicz: Wow.

Candice Zakariya: Yeah. So I wanna have a life coach. I wanna be a be one of the business coaches. I wanna have somebody that does the marketing. And, and can teach the marketing to my clients. And there's like three to five of us. Like we just work together to give our clients the greatest experiences. um, something that I'm actually starting this year, before the end of the year, I'm gonna have my first in-person live event.

Norbert Orlewicz: Wow. Fantastic. Yeah.

Candice Zakariya: So I'm doing that. Um. I, I don't know yet. I think it's gonna be early fall, but, um, but yeah, that's, that, that is the plan.

So I mean, even just through the rest of this year, I feel like there's some exciting things that we're, we're looking toward.

Norbert Orlewicz: Really awesome. Well, why don't you share a little bit about where people can find you, um, and, and connect with you. 'cause I really encourage you guys, if anything that, that has resonated with you, with what Candace has been talking about, please reach out to her, connect with her, follow her on social media.

I guess Facebook is gonna be the priority. So just give some links, websites where people can connect with you, and obviously we'll leave those in the show notes as well.

Candice Zakariya: Sure. So primarily facebook.com/candice zacharia. That's where you'll find daily content. I go live every week. I also have a private community, so as soon as you find me there, you'll be able to, you know, interact with all the things. Um, and then I also have a brand new website, kingdom first coaching.com, and I have. A place for you if you want to get the notifications,

Norbert Orlewicz: fantastic. Awesome. We'll have those links in the district, in the description. Guys. Uh, Candace, thank you so much for being here, part of this conversation. It's been a really great conversation. Lots of really great little golden nuggets that you've shared from your wisdom and your experience, uh, in this space and, you know, all the experience that you bring.

Uh, with you into this business. So I really want to thank you, uh, for just for, for everything that you're doing, for the growth that you've seen and the incredible impact that you're making and will continue to make in the lives of others. So thank you so much.

Candice Zakariya: Thank you Norbert, and you've been a part of that journey, so thank you so much for all the work you do

Norbert Orlewicz: It's,

Candice Zakariya: have gotten here without your, your help and the team's help at digital mentors.

Norbert Orlewicz: yeah, it's an honor. I always say it's an honor to play a little part in your journey. 'cause that's all we can do is play a little part. So, yeah. Thank you. And, and we're so glad that we got to be a part of that and we can continue to, to watch you grow as well. So thank, yeah, thank you. If you enjoyed this episode, guys, thank you so much.

Remember, if you're a coach, consultant, trainer, or expert, and you're looking for clarity in your marketing, join us for that Digital Mentors Compass Workshop. Again, you can register for free@compassworkshop.com. And if you enjoyed this episode, please. Share it with your network and your audiences.

We're a new, uh, podcast and we need your support, so be sure to subscribe, like it, comment, all that stuff so you don't miss our future episodes. This has been a conversation between two coaches.